Perú’s Country Brand

Perú has moved up three places in the world ranking of ‘Country Brands’, rising from 47th to 44th position and placing it in the top five countries in Latin America according to the new Country Brand Index report (CBI).

The ranking, by the Country Brand Index (CBI), is based on awareness, familiarity, preference, consideration, advocacy and active decisions to visit or interact with a place.

Perú also remains in the top five countries worldwide in the category of ‘Cultural Heritage’ and was the only Latin American country to make it into the top twenty countries in this category.

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